Altitude
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Brand

Use the Altitude brand the way we do.

Logos, colors, type, graphics and films for press, partners and anyone writing about Altitude, free to use in coverage of us.

Download the brand kitContact press

The kit holds the lockup, mark and wordmark as SVG and PNG, and the palette as CSS and JSON.

01

Call us Altitude.

Altitude is the company and the product. Sherpa is the agent inside it.

Write

  • AltitudeThe company and the product.
  • Sherpa, Altitude’s agentThe agent inside it.
  • Altitude Research TablesProduct names in title case.
  • Acme’s connector for AltitudeA partner’s product for Altitude: our name comes after theirs.

Avoid

  • Altitude AINot part of the name.
  • ALTITUDECapital A, then lower case.
  • Altitude.soThe domain is not the name.
  • Sherpa AISherpa is always Altitude’s agent.
  • Acme’s Altitude connectorOur name leads only our products.

03

Give it room to breathe.

Keep half the mark’s width (x) clear on every side, and never set the logo smaller than these.
Altitude
The lockup with half the mark’s width of clear space on every side.
Lockup minimum
96 px wide · 25 mm in print
Mark minimum
16 px · 5 mm in print

04

Leave the logo as drawn.

Use the files as they are. Each tile below shows a mistake.

  • Don’t stretch or squash it.

  • Don’t recolor it, not even slate.

  • Don’t retype the name in another font.

  • Don’t add peaks or redraw the mark.

  • Don’t set it on a busy image.

  • Don’t add shadows, outlines or effects.

05

Set ink on paper, and keep slate for state.

Warm grays where only lightness moves. The filled action is ink; slate marks a link, a selection or the agent at work, and is never a fill.
CSSJSON
  • Paper

    The page. Most of every layout.

    #F5F5F2 · oklch(0.97 0.005 106)

  • Ink

    Type, the logo and the one filled button.

    #1F1F1D · oklch(0.24 0.005 106)

  • Slate

    State only: a link, a selection, the agent at work.

    #485B68 · oklch(0.46 0.032 240)

Neutral ramp

  • Surface#FFFFFF
  • Paper#F5F5F2
  • Tint#EDEDE9
  • Line#DEDEDA
  • Stone#989895
  • Input#737370
  • Ink 3#636360
  • Ink 2#4D4D4A
  • Ink#1F1F1D

Charcoal · the one dark band

  • Charcoal

    #19160F · oklch(0.2 0.013 86)

  • Surface

    #24211B · oklch(0.25 0.013 86)

  • Ink

    #EFEBE2 · oklch(0.94 0.013 86)

  • Slate

    #A4BBCC · oklch(0.78 0.035 240)

06

Let size carry hierarchy, not weight.

Three families, each with one job. Headlines are regular weight, one sentence, sentence case.

  • Geist

    Headlines, interface and body

    Delegate whole tasks, not prompts.

    • Regular weight, even at display size
    • Sentence case
    Get Geist

  • Geist Mono

    Labels, file names and values

    Ready for review · 12 files

    • Uppercase for labels
    • Small: 12–13 px
    Get Geist Mono

  • Newsreader

    The wordmark and pull quotes

    “It hands back the deck, not a draft of the deck.”

    • Italic, for quotes only
    • Never for headlines
    Get Newsreader

07

Write about the work, not the AI.

Plain, specific and calm. The same rules the site and the product are written to.

  • Headlines are one sentence with a verb, in sentence case.

    Write: Hand Sherpa the model and review what comes back.

    Avoid: Unlock AI-Powered Productivity for Your Team

  • No exclamation marks and no emoji. Confidence comes from specifics.

    Write: Sherpa built the deck in your template in 12 minutes.

    Avoid: The future of work is here!

  • Say what Sherpa does, with the file and the task, not what AI is.

    Write: Sherpa reads 40 contracts and flags every change-of-control clause.

    Avoid: Leverage cutting-edge AI to supercharge workflows.

08

Use contour lines as the only ornament.

Thin contour lines in ink at low contrast. Paintings go behind product windows, never behind text.
Contours, with their elevations in meters

Backdrops

09

Use a film where a logo would sit still.

Short films drawn from the site’s own survey lines, for event screens, social posts and video intros.
Brand
16:99:161:1

10

Use our name to describe us, not to endorse you.

Describe Altitude freely. Anything that suggests we made, endorse or sell your thing needs our written permission first.

Go ahead

  • Write about Altitude in news, reviews, research and education.
  • Say truthfully that your team uses Altitude.
  • Say your product works with Altitude, when it does.
  • Link to altitude.so with our logo or name.

Ask us first

  • Put Altitude or Sherpa in the name of your company, product or domain.
  • Suggest we endorse, sponsor or partner with you when we don’t.
  • Make a logo, name or look that could be mistaken for ours.
  • Put our logo on merchandise, ads or packaging.
  • Change the logo in any way, including the ways under Misuse.

Trademark line

Altitude, Sherpa and the Altitude logo are trademarks of Altitude Software Corporation.

Print it wherever our name or logo appears in your material.

11

Describe Altitude in our words.

Approved descriptions, longest first. Copy them as written.

  • Paragraph

    Altitude is a workspace for teams. Sherpa, its AI agent, takes whole tasks: it researches, builds Excel models, PowerPoint decks and Word documents in your own drives, reviews stacks of documents in Research Tables, and runs saved workflows on a schedule.

  • One sentence

    Altitude is a workspace where Sherpa, its AI agent, takes whole tasks and hands back finished work.

  • Tagline

    AI agents that work the way your team does

12

Write to us for anything else.

Interviews, comment, co-branding requests and files not on this page.

Press and partners

press@altitude.so

Interviews, comment, co-branding and files not listed here.

Legal

Read our terms

The terms that govern altitude.so and our marks.

See Altitude on your team's actual work.

Bring a task your team did last week and see what Altitude hands back.
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